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Privacy Policy

Your privacy matters to us. This policy explains how we handle your information.

Last updated: March 2026

1. Introduction

UncleSamSelect LLC, doing business as Rocks Auto ("we," "us," or "our"), operates the website at rocksauto.us (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, contact us by phone, or place an order.

2. Information We Collect

We collect information you provide directly to us, including:

  • Contact Information: Name, email address, phone number, and mailing address
  • Vehicle Information: Year, make, model, VIN, engine specifications, and other vehicle details necessary for fitment verification
  • Order Information: Products ordered, order history, payment method details (processed securely, not stored)
  • Communication Records: Emails, phone call records (for quality assurance), and contact form submissions
  • Website Usage Data: IP address, browser type, pages visited, time spent on pages, and referring URLs (collected automatically via cookies and analytics tools)

3. How We Use Your Information

We use the information we collect to:

  • Process orders: Fulfill your auto parts orders, process payments, and arrange shipping
  • Verify fitment: Cross-reference your vehicle information with part specifications to ensure accurate compatibility
  • Provide customer support: Respond to inquiries, resolve issues, and assist with returns or warranty claims
  • Communicate with you: Send order confirmations, shipping updates, and respond to your messages
  • Improve our services: Analyze usage patterns to improve our website, product catalog, and customer experience
  • Comply with legal obligations: Maintain records as required by applicable laws and regulations

4. Information Sharing

We do not sell your personal data. We do not rent, trade, or share your personal information with third parties for their marketing purposes.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share your information with the following categories of service providers, solely as necessary to fulfill our services:

  • Payment processors: To securely process credit and debit card transactions
  • Shipping carriers: UPS, FedEx, and USPS to deliver your orders and provide tracking information
  • Analytics services: To help us understand website usage patterns (data is aggregated and anonymized)

We may also disclose information when required by law, to protect our rights, or to comply with a judicial proceeding, court order, or legal process.

5. SMS/Text Messaging

If you provide verbal consent while speaking with our team, we may send you SMS or MMS messages related to your inquiry, order, fitment verification, service updates, or other customer care matters.

  • Consent: We only send text messages after you clearly agree to receive them.
  • Message frequency: Message frequency may vary depending on your request, order status, or support needs.
  • Rates: Message and data rates may apply based on your mobile carrier plan.
  • Opt-out: You may opt out at any time by replying STOP.
  • Help: Reply HELP for assistance or contact us at support@rocksauto.us or (877) 776-0306.

6. Data Security

We take the security of your personal information seriously. Our protective measures include:

  • SSL encryption on all pages of rocksauto.us to protect data in transit
  • Secure, PCI-compliant payment processing — we do not store your credit card information on our servers
  • Access controls limiting employee access to personal information on a need-to-know basis
  • Regular security reviews and updates to our systems and processes

While we implement commercially reasonable security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

7. Cookies and Tracking

Our Site uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. Types of cookies we use include:

  • Essential cookies: Required for basic site functionality
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)

You can control cookies through your browser settings. Disabling cookies may affect some features of the Site.

8. Your Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information, subject to legal retention requirements
  • Opt-out: Unsubscribe from marketing communications at any time

To exercise any of these rights, contact us at support@rocksauto.us. We will respond to your request within 30 days.

9. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted to the Site. We will update the "Last updated" date at the top of this policy. Your continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy-related questions or requests, contact us:

Call (877) 776-0306 — Fitment Help